The Biz Hive

As apart of the UI Design course at Brainstation in Toronto Ontario, we were tasked with creating an app and/or website design including the branding and style guide to match what the concept we were presenting. I chose to create a platform for Entrepreneurs in the form of both an app as well as a desk top site. I went through the entire design process which included the logo concept, colours and typography being chosen, creating the user flow of the entire site's navigation hierarchy, designing the mock ups and finally designing the final version of the site.

While this project is always being iterated on, have worked on a project redesign in June - September 2021 for which you can find the project write up and deck below:

SUMMARY

PROBLEM STATEMENT

Problem Statement

This project's purpose was to solve the solo struggle of being an entrepreneur via resource sharing across entrepreneurs. There was an additional component of offering insurance for independent entrepreneurs

USERS

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User's & Audience

The target audience for The Biz Hive is an independent entrepreneur.

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ROLE

Roles & Responsibilities

I held several roles during the Biz Hive Project which included the following:

Brand designer
UI Designer
Content Designer

Scope and Constraints

This project had a scope of specifically being designed for mobile and desktop and it had to be an original idea.

The constraints of this project included:

The project needing to be completed from start to finish in 3 months
Include a style guide
Showcase our process which included a navigation overview and mock ups (first with pencil)

SCOPE

PROCESS

The Process

Click a step you're interested in to learn more about the process:

OUTCOMES

Outcomes & Lessons

The final outcome of this project was that I presented everything I had created to my UI Design class and I got some great feedback! Overall most people thought my project was well done, especially my focus on the design process.

The biggest lessons of this project are outlined below:

Next time, don't spend so much time mapping out the entire navigation flow as I could have had more time to refine my final website design. My mind focuses on the big picture first so that was what I was naturally inclined to do
Add in more time to take specific photos to fit the design of the site as it will really look cohesive brand wise
Collaborate with more seasoned designers for their suggestions and guidance to elevate my designs

ARTIFACTS